Stocks Mean Ownership

Of the many stock investors we've met, most, in their own estimation, have done poorly in the markets.  The reason often is emotion.  After all, it's only human to want to buy stocks when they're going up (and possibly overpriced), and sell them when they're heading down (and maybe a bargain).  While "human", these impulses are a recipe for failure.

How does one control one's emotions when investing in stocks?  By adhering to an investment philosophy based on the fact that "stock" means ownership of a business.

Another way to banish emotion is by incorporating into your philosophy the wisdom of Benjamin Graham and his book, The Intelligent Investor.  Its truths are simple and obvious.  Investors must have the right temperament.  Common sense is more important than intelligence.

At Check Capital, we focus on buying high-quality companies at attractive prices.  These firms have business models generating high profits now—that we feel are likely to continue doing so in the future.  Being an owner of such firms (i.e., holding their stock) is a strategy for profit.